Accessibility Guide
Shopify Accessibility Guide
Shopify stores face unique accessibility challenges because merchants have limited control over theme internals. The Dawn theme improved defaults, but product pages, checkout flows, and third-party apps often introduce barriers. With ecommerce being the most-sued industry for ADA violations, Shopify store owners need to pay attention.
Common Shopify accessibility issues
Product images missing alt text
Shopify allows blank alt text on product images. Many stores upload hundreds of products without descriptions, blocking screen reader users.
seriousInaccessible product variant selectors
Color swatches and size selectors in many themes lack proper ARIA labels, making product customization impossible without a mouse.
criticalCart and checkout keyboard traps
Some themes create keyboard traps in modal carts or multi-step checkouts where Tab key navigation gets stuck.
criticalMissing skip navigation links
Many Shopify themes lack a 'Skip to content' link, forcing keyboard users to tab through the entire header on every page.
moderateLow contrast in promotional banners
Sale banners and promotional overlays often use text colors that fail WCAG contrast ratios against background images.
seriousHow to fix Shopify accessibility
Use Shopify's Dawn theme as a base — it has the best built-in accessibility
Add alt text to every product image via the Shopify admin (Products → Edit media)
Test the entire checkout flow using only the keyboard (Tab, Enter, Space)
Add a skip link to your theme's header by editing theme.liquid
Avoid third-party apps that inject overlays — these often break keyboard navigation
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